The content checklist / 02
A page needs more than a title.
Work through the substance before adding decoration. Each item should help someone understand the page or use it with confidence.
A specific opening
Explain the subject in everyday language. Tell readers what they can find here without asking them to decode a slogan.
A useful sequence
Put the main answer first, then group supporting detail under descriptive headings. Keep closely related information together.
A clear next step
Use link labels that name their destination. For example, browse the Blog or explore the broader Other archive.
A plan for updates
Identify which details may change and who will review them. A content management system is one way to organize that ongoing work.